Dayinsure is one of the first to market temporary car insurance providers. Having established strong momentum through the early life stages of the business, the leadership team felt there was more the business could achieve. They briefed us to help them identify and define this potential and build a platform that could maximise its value ahead of a trade sale.

We began with a strategic review of the business, engaging stakeholders from all functions to identify a number of opportunities that would build value in the business beyond financial performance. These included improving operational efficiencies and enhancing how the business engages its audience. 

The first phase of building the platform was in defining a stronger brand positioning that enabled the business to establish a strong competitive advantage by taking ownership of a new category. 

Brought to life through a differentiated and distinct verbal identity and narrative, we then evolved and strengthened the visual identity to embrace the opportunities and bring strategy to life. 

The owner of the business proceeded with the trade sale as planned with a valuation double what was expected due to the value the acquirers placed in the brand as a platform to continue to drive growth. 

The business continues to enjoy significant success growing to become No.1 in a highly competitive market while also attracting accolades from some of the UK’s leading insurance providers.