Kelly Reemtsen is a world-renowned artist and had amassed a significant and varied portfolio throughout her career. Her vision was to bring together the various collections in to one anthology that articulated her artistic ethos and presented her life’s work.

The challenge was to ensure we understood and articulated her personal brand and artistic ethos, ensuring this was reflected through the verbal and visual narrative of the book.

It was clear from the outset that this was much more than a design brief but a significant project that required consideration of Kelly’s individual proposition as an artist but also the unique perspectives of individual art forms and collections.

Our starting point was a period of familiarisation where we really got to know Kelly via regular video calls over a few months. During this time, we crafted an identity and visual style, creating a unique platform from which we could present not just her work but, moreover, her ethos. A key factor in the personal branding aspect of the project was creating a bespoke word mark, headline font and editorial structure.

We also played a pivotal role in the creation of the book’s written content. Through our relationship with Kelly, we had established an in-depth understanding of Kelly’s artistry which meant the written content became an interview between Kelly and our Founder Chris. We devised the structure of the conversation to ensure we created an engaging and informative yet challenging narrative.

The book was launched at De Buck Gallery in New York City, sold out within one month of publishing and has since been internationally recognised by the Independent Publisher Book Awards winning Outstanding Book of the year.