The Club’s executive team had ambitions of growing its already significant membership and identified a need to broaden its reach and attract new audiences. Part of the new strategic direction was to rename The Caravan Club to The Caravan and Motorhome Club.

The Club’s executive team challenged us to create a coherent and engaging visual identity that could be applied to the many facets of the organisation and give the new strategy gravitas and relevance across its increasingly broad stakeholder groups. 

With a strong platform in place, we continue to help the Club articulate its overarching proposition and engage its audience. 

From creating and activating highly focussed marketing campaigns to defining new and unique B2B and B2C propositions, we work closely with the leadership team to drive sustainable growth strategies across all facets of the Club. 

The combination of the brand platform and sub-brand value propositions successfully extended the reach of the Club, helping to attract 50,000 new members in the first year as well as building stronger commercial partnerships that opened up entirely new revenue streams.