Having experienced strong growth over recent years, and with significant ambitions for the future, the owners felt the business had outgrown its brand and needed a verbal and visual identity that reflected its bold vision and next life stage.The challenge was to ensure we understood and articulated her personal brand and artistic ethos, ensuring this was reflected through the verbal and visual narrative of the book.

With a reputation for delivering highly innovative solutions for a portfolio of household brands, the business needed a strong brand to help it demonstrate its growing capability and be able to compete with larger, more established competitors to enable it to tender for the larger scale contracts it aspired to win. 

Through the insight phase, we discovered that decision makers were prioritising reliability and the ability to deliver a solution over other factors such as price. We therefore devised a message platform: Engineered to deliver. This became a key factor in building the brand and provided the business with a flexible messaging system that enabled it to present its significant and varied value. 

The visual identity we developed built on the overarching positioning by creating a strong, assured look and feel that established trust and reinforced the businesses capability. 

A key part of our work was to ensure the business had a stronger purpose and greater control of its brand and marketing activities. With this in place the business has been able to build on its already impressive growth, both retaining existing and securing new partnerships of significant value.