Linde Material Handling ranks among the world’s foremost manufacturers of forklift trucks and warehouse equipment and is the market leader in Europe. From the outset, we have been an integral part of their brand development and sales and marketing strategies in the UK working to transform the way the business communicates to both external customers and internal stakeholders.

As Linde’s brand and marketing communications agency, we handled their brand and business initiative development as well as confidential, business critical strategies. 
 
Appointed during the onset of a global recession we are proud to have been a part of their continued growth against the market, ensuring they retained their position as market leaders. 
 
Having delivered significant value for the UK business since 2010, we were recommended to the international communications team, headquartered in Germany and had the great privilege of being appointed as the first agency outside of Germany to work on the global brand. 
 
Working in collaboration with the teams across 17 countries, the challenge was to bring cohesion across several propositions and deliver global campaigns for the business transforming their approach to customer engagement.

Througout our partnership with Linde in the UK, we helped them maintain market leadership even growing market share in a declining market. Our work with the commercial transformed how they tender for new business, helping them retain and win multimillion pound accounts.  
 
Our work with the global team in Germany consolidated their global offering, ensuring a more cohesive approach to sales and marketing, driving growth across several key areas.