Sunlighten had enjoyed great success over the years and was expanding into new territories globally. As the business continued to grow, it was beginning to outgrow its brand and needed a new strategic direction to defend its position from an increasingly competitive market whilst driving an ambitious growth strategy.

Working closely with the Founders of the business we quickly identified three significant strategic opportunities that provided greater clarity and purpose to their vision, established a substantial competitive advantage and was the basis from which the business could facilitate and accelerate its global ambitions and defend its market leadership amid strong competition. 
 
The next phase was to bring the strategy in to play and empower the internal team with the ability to realise the businesses huge potential. 
 
Working closely with the leadership team, we repurposed their brand platform and developed supercharged marketing assets. Alongside this, we consulted with the business on optimising their marketing infrastructure and future-proofing their continued global expansion. 
 
Working with both the senior leadership team and their internal teams across marketing, design and digital, we provide ongoing support and consultancy in ensuring their strategy is deployed effectively and with momentum in all global territories.

The strategy we defined gave the Founders a new while also bringing more cohesion between the territories that optimised sales and marketing activities. 
 
It also ensured that new territories were able to expedite the set-up phase, going from launch to revenue much quicker than before.